Operations
Systems, fulfillment, and the operational infrastructure that lets a company scale without breaking.
Operator Practice ยท Los Angeles
An operator practice that builds and holds.
Fractional executive leadership in operations, marketing, and technology, and equity in a small number of companies it helps build.
Practice
Senior operators, on a fractional basis.
Companies engage Woodhaus when they need someone who has run the thing before, without adding a full-time executive. Work falls into three areas.
Marketing & Growth
Direct-to-consumer and e-commerce growth built on acquisition economics rather than channel guesswork.
Technology
Product, platform, and internal tooling, including the applied-AI layer now reshaping how small teams operate.
Engagements short or long, embedded or advisory.
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Portfolio
Equity in companies it helps build.
Woodhaus has operated as a practice since 2017. Today it also holds equity in a small number of companies it helps build, from the inside rather than at a distance.
MODO Innovations
A multi-tenant SaaS platform for on-demand manufacturers, giving small manufacturers the software layer that used to require an in-house engineering team.
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Principal
Rory Wood.
Two decades building and operating consumer and technology businesses across on-demand manufacturing and direct-to-consumer commerce. Roles include marketing and product leadership at Society6, managing director at Look Optic, and president at Through6, following an early career at Blizzard Entertainment. Woodhaus is the practice that work runs through today.
Available for fractional executive engagements.
Operations, marketing, and technology leadership, embedded for as long as the work requires.